Results for Social media influencers

Publications & Outputs

1. When parasocial relationships turn sour: social media influencers, eroded and exploitative intimacies, and anti-fan communities

   Mardon, R., Cocker, H. & Daunt, K., 24/07/2023, In: Journal of Marketing Management. 39, 11-12, p. 1132-1162 31 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review

2. Social media influencers & transgressive celebrity endorsement in consumption community contexts

   Cocker, H., Mardon, R. & Daunt, K., 31/07/2021, In: European Journal of Marketing. 55, 7, p. 1841-1872 32 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review