Results for Social media usage

Publications & Outputs

1. Exploring the role of knowledge management practices in fostering customer relationship management as a catalyst of marketing innovation

   Garrido-Moreno, A., Lockett, N. J. & Garcia-Morales, V., 2015, In: Baltic Journal of Management. 10, 4, p. 393-412 20 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review