Results for Strategic customers

Publications & Outputs

1. Implementing key account management: intraorganizational practices and associated dilemmas

   Marcos-Cuevas, J., Natti, S., Palo, T. & Ryals, L. J., 10/2014, In: Industrial Marketing Management. 43, 7, p. 1216-1224 9 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review