Gkiouzepas, L. &
Hogg, M. K.,
13/10/2015,
Advances in Advertising Research: the digital, the classic, the subtle, and the alternative. Verlegh, P., Voorveld, H. & Eisend, M. (eds.). Wiesbaden:
Springer,
Vol. VI.
p. 179-199 21 p. (European Advertising Academy).
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review
