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Results for Visit intentions
Publications & Outputs
Brand personality and culture: The role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions
Matzler, K.
,
Strobl, A.
,
Stokburger-Sauer, N.
,
Bobovnicky, A.
&
Bauer, F.
,
1/02/2016
,
In:
Tourism Management.
52
,
p. 507-520
14 p.
Research output
:
Contribution to Journal/Magazine
›
Journal article
›
peer-review