Results for Willingness

Publications & Outputs

1. Family-unique resources, marketing resources, and family owners’ willingness to pursue radical innovation: A model and test

   Hu, Q., Hughes, M. & Hughes, P., 31/07/2022, In: Journal of Business Research. 146, p. 264-276 13 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review