Results for Willingness to pay as a range

Publications & Outputs

1. Value-based pricing in competitive situations with the help of multi-product price response maps

   Dost, F. & Geiger, I., 07/2017, In: Journal of Business Research. 76, p. 219-236 18 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review

2. The double benefits of consumer certainty: combining risk and range effects

   Maier, E., Wilken, R. & Dost, F., 12/2015, In: Marketing Letters. 26, 4, p. 473-488 16 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review

3. Measuring willingness to pay as a range, revisited: When should we care?

   Dost, F. & Wilken, R., 06/2012, In: International Journal of Research in Marketing. 29, 2, p. 148-166 19 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review