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Results for Word of mouth

Publications & Outputs

  1. The effect of price on word of mouth: First time versus heavy repeat visitors

    Matzler, K., Teichmann, K., Strobl, A. & Partel, M., 28/02/2019, In: Tourism Management. 70, p. 453-459 7 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  2. Supporting the adoption funnel with differential effects from traditional advertising, online displays, and a micro-influencer campaign

    Dost, F. & Phieler, U., 13/12/2018, ICIS2018 Proceedings . AIS Electronic Library

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review