Results for Word of mouth communication

Publications & Outputs

1. Ads in gaming apps: Experiential value of gamers

   Valaei, N., Bressolles, G., Khan, H. & Low, Y., 3/01/2022, In: Industrial Management and Data Systems. 122, 1, p. 78-106 29 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review