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Results for Young consumers

Publications & Outputs

  1. Young consumers' innovativeness and hedonic/utilitarian attitudes towards cool

    Noh, M., Runyan, R. & Mosier, J., 2014, In: International Journal of Retail and Distribution Management. 42, 4, p. 267-280 14 p.

    Research output: Contribution to journalJournal articlepeer-review

  2. What is cool? operationalizing the construct in an apparel context

    Runyan, R., Noh, M. & Mosier, J., 2013, In: Journal of Fashion Marketing and Management. 17, 3, p. 322-340 19 p.

    Research output: Contribution to journalJournal articlepeer-review