Results for Young consumers

Publications & Outputs

1. Young consumers' innovativeness and hedonic/utilitarian attitudes towards cool

   Noh, M., Runyan, R. & Mosier, J., 2014, In: International Journal of Retail and Distribution Management. 42, 4, p. 267-280 14 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review

2. What is cool? operationalizing the construct in an apparel context

   Runyan, R., Noh, M. & Mosier, J., 2013, In: Journal of Fashion Marketing and Management. 17, 3, p. 322-340 19 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review