Results for advergames

Publications & Outputs

1. Is children’s understanding of non–traditional advertising comparable to their understanding of television advertising?

   Owen, L., Lewis, C., Auty, S. & Buijzen, M., 30/09/2013, In: Journal of Public Policy and Marketing. 32, 2, p. 195-206 12 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review