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Research at Lancaster
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Results for attitudes and purchase intention
Publications & Outputs
Utilizing product-country-image (PCI) –self-image congruity intelligence to target glocal elites in an emerging market: SMEs perspective
Khan, H.
&
Rodrigo, P.
,
2013
.
14 p.
Research output
:
Contribution to conference - Without ISBN/ISSN
›
Conference paper