Results for brand identity

Publications & Outputs

1. Brand experience and brand implications in a multi-channel setting

   Jones, R. P. & Runyan, R., 2013, In: The International Review of Retail, Distribution and Consumer Research. 23, 3, p. 265-290 26 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review

2. Deliberate conventional metaphor in images: the case of corporate branding discourse

   Ng, C. J. W. & Koller, V., 2013, In: Metaphor and Symbol. 28, 3, p. 131-147 17 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review

3. An exploration of rural community branding efforts from the perspective of community residents

   Swinney, J., Lang, C. & Runyan, R., 04/2012, In: International Journal of Rural Management. 8, 1-2, p. 35-47 13 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review