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Results for brand loyalty
Publications & Outputs
The effects of green brand image on brand loyalty: The case of mainstream fast food brands
Watson, A., Perrigot, R. &
Dada, L.
,
29/02/2024
,
In:
Business Strategy and the Environment.
33
,
2
,
p. 806-819
14 p.
Research output
:
Contribution to Journal/Magazine
›
Journal article
›
peer-review