Results for brand names in foreign languages

Publications & Outputs

1. Do brand names in a foreign language lead to different brand perceptions?

   Salciuviene, L., Ghauri, P., Streder, R. S. & De Mattos, C., 2010, In: Journal of Marketing Management. 26, 11-12, p. 1037-1056 20 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review