Results for business-to-business

Publications & Outputs

1. Corporate Branding and Value Creation for Initiating and Managing Relationships in B2B Markets

   Ozdemir, S., Gupta, S., Foroudi, P., Wright, L. T. & Eng, T.-Y., 1/01/2021, In: Qualitative Market Research: An International Journal. 23, 4, p. 627-661 35 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review