Results for consumer ethnocentrism

Publications & Outputs

1. On what do consumer product preferences depend? Determining domestic versus foreign product preferences in an emerging economy market

   Mockaitis, A. I., Salciuviene, L. & Ghauri, P., 2013, In: Journal of International Consumer Marketing. p. 166-180 15 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review