Results for consumer attitude metrics

Publications & Outputs

1. Consumer attitude metrics for guiding marketing mix decisions

   Hanssens, D. M., Pauwels, K. H., Srinivasan, S., Vanhuele, M. & Yildirim, G., 2014, In: Marketing Science. 33, 4, p. 534-550 17 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review