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Results for cultural dimensions

Publications & Outputs

  1. Examining media effectiveness across cultures and national borders: A review and multilevel framework

    Leonard, K. M., Van Scotter, J. R., Pakdil, F., Chamseddine, N. J., Esatoglu, E., Gumus, M., Koyuncu, M., Wu, L. L., Mockaitis, A. I., Salciuviene, L., Oktem, M. K., Surkiene, G. & Tsai, F-S., 04/2011, In: International Journal of Cross Cultural Management. 11, 1, p. 83-103 23 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review