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Publications & Outputs

  1. Rethinking Relationship Marketing as Consumer Led and Technology Driven: Propositions for Research and Practice

    Rooney, T., Krolikowska, E. & Bruce, H., 28/01/2020, (E-pub ahead of print) In: Journal of Relationship Marketing. 20 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review