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Results for dynamic panel-data models
Publications & Outputs
Valuing customer portfolios with endogenous mass-and-direct-marketing interventions using a Stochastic Dynamic Programming Decomposition
Esteban-Bravo, M., Vidal-Sanz, J. M. &
Yildirim, G.
,
2014
,
In:
Marketing Science.
33
,
5
,
p. 621-640
20 p.
Research output
:
Contribution to Journal/Magazine
›
Journal article
›
peer-review