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Results for embedded entrepreneurship
Publications & Outputs
How Social Media Influencers Impact Consumer Collectives: An Embeddedness Perspective
Mardon, R.
,
Cocker, H.
&
Daunt, K.
,
31/10/2023
,
In:
Journal of Consumer Research.
50
,
3
,
p. 617-644
28 p.
Research output
:
Contribution to Journal/Magazine
›
Journal article
›
peer-review