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  1. Consumer attitude metrics for guiding marketing mix decisions

    Hanssens, D. M., Pauwels, K. H., Srinivasan, S., Vanhuele, M. & Yildirim, G., 2014, In: Marketing Science. 33, 4, p. 534-550 17 p.

    Research output: Contribution to journalJournal articlepeer-review