Results for environmental concern

Publications & Outputs

1. The effects of green brand image on brand loyalty: The case of mainstream fast food brands

   Watson, A., Perrigot, R. & Dada, L., 29/02/2024, In: Business Strategy and the Environment. 33, 2, p. 806-819 14 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review