Home > Research > Browse

Results for generational cohorts

Publications & Outputs

  1. Acculturation to the global consumer culture: A generational cohort comparison

    Carpenter, J., Moore, M., Doherty, A. M. & Alexander, N., 2012, In: Journal of Strategic Marketing. 20, 5, p. 411-423 13 p.

    Research output: Contribution to journalJournal articlepeer-review