Results for global consumer culture

Publications & Outputs

1. Acculturation to the global consumer culture: A generational cohort comparison

   Carpenter, J., Moore, M., Doherty, A. M. & Alexander, N., 2012, In: Journal of Strategic Marketing. 20, 5, p. 411-423 13 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review