Results for institutional entrepreneurship

Publications & Outputs

1. "When people take action ...": mainstreaming malcontent and the role of the celebrity institutional entrepreneur

   Hopkinson, G. & Cronin, J., 10/2015, In: Journal of Marketing Management. 31, 13-14, p. 1383-1402 19 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review