Results for interactionist role theory

Publications & Outputs

1. How Social Media Influencers Impact Consumer Collectives: An Embeddedness Perspective

   Mardon, R., Cocker, H. & Daunt, K., 31/10/2023, In: Journal of Consumer Research. 50, 3, p. 617-644 28 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review