Results for long-term effect of marketing activities

Publications & Outputs

1. Valuing customer portfolios with endogenous mass-and-direct-marketing interventions using a Stochastic Dynamic Programming Decomposition

   Esteban-Bravo, M., Vidal-Sanz, J. M. & Yildirim, G., 2014, In: Marketing Science. 33, 5, p. 621-640 20 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review