Directory Home
Researchers
Departments
Publications
Projects
Activities
Datasets
Home
>
Research
> Browse
Research
Research at Lancaster
Researchers
Departments & Centres
Publications & Outputs
Projects
Activities
Datasets
Results for mainstream consumers
Publications & Outputs
"When people take action ...": mainstreaming malcontent and the role of the celebrity institutional entrepreneur
Hopkinson, G.
&
Cronin, J.
,
10/2015
,
In:
Journal of Marketing Management.
31
,
13-14
,
p. 1383-1402
19 p.
Research output
:
Contribution to Journal/Magazine
›
Journal article
›
peer-review