Results for marketing legitimacy

Publications & Outputs

1. Web-based social movements contesting marketing strategy: the mobilisation of multiple actors and rhetorical strategies

   Palmer, M., Simmons, G. & Mason, K., 2014, In: Journal of Marketing Management. 30, 3-4, p. 383-408 26 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review