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Results for marketing legitimacy
Publications & Outputs
Web-based social movements contesting marketing strategy: the mobilisation of multiple actors and rhetorical strategies
Palmer, M., Simmons, G. &
Mason, K.
,
2014
,
In:
Journal of Marketing Management.
30
,
3-4
,
p. 383-408
26 p.
Research output
:
Contribution to Journal/Magazine
›
Journal article
›
peer-review