Directory Home
Researchers
Departments
Publications
Projects
Activities
Datasets
Home
>
Research
> Browse
Research
Research at Lancaster
Researchers
Departments & Centres
Publications & Outputs
Projects
Activities
Datasets
Results for risk preference
Publications & Outputs
Bang for the buck: gain-loss ratio as a driver of judgment and choice
De Langhe, B. &
Puntoni, S.
,
05/2015
,
In:
Management Science.
61
,
5
,
p. 1137-1163
27 p.
Research output
:
Contribution to Journal/Magazine
›
Journal article
›
peer-review