Home > Research > Browse

Results for self-signaling

Publications & Outputs

  1. Language and Consumer Dishonesty: A Self-Diagnosticity Theory

    Gai, P. J. & Puntoni, S., 31/08/2021, In: Journal of Consumer Research. 48, 2, 19 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review