Results for technology marketing

Publications & Outputs

1. Consumers and Artificial Intelligence: An Experiential Perspective

   Puntoni, S., Reczek, R. W., Giesler, M. & Botti, S., 1/01/2021, In: Journal of Marketing. 85, 1, p. 131-151 21 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review