Results for usure

Publications & Outputs

1. Dead metaphors and responsibilised bodies-in-transition: The implications of medical metaphors for understanding the consumption of preventative healthcare

   Cheded, M., Liu, C.-L. & Hopkinson, G., 30/04/2022, In: Journal of Marketing Management. 38, 5-6, p. 544-568 25 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review