Results for utilitarian

Publications & Outputs

1. Money, mavens, time, and price search: modelling the joint creation of utilitarian and hedonic value in grocery shopping

   Collins, A., Kavanagh, E., Cronin, J. & George, R., 2014, In: Journal of Marketing Management. 30, 7-8, p. 719-746 28 p.

   Research output: Contribution to Journal/Magazine › Journal article › peer-review