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Centre for Marketing Analytics

  1. Chapter
  2. Published

    On the development of theory-informed operationalised definitions of demand patterns

    Syntetos, A. A. & Boylan, J., 2005, Proceedings of the 3rd International Conference on Intelligent Management Systems in Operations, Salford. . Operational Research Society, p. 238-247 10 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  3. Published

    Predicting customer online shopping adoption - an evaluation of data mining and market modelling approaches

    Crone, S. & Soopramanien, D. G. R., 2005, Proceedings of The 2005 International Conference on Data Mining, DMIN 2005, Las Vegas, Nevada, USA. Athens: CSREA Press, p. 47-58 12 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  4. Published

    Optimizing hyperparameters of support vector machines by genetic algorithms

    Lessmann, S., Stahlbock, R. & Crone, S., 2005, Proceedings of the 2005 International Conference on Artificial Intelligence, ICAI 2005, Las Vegas, Nevada, USA. Athens: CSREA Press, Vol. 1. p. 74-82 9 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  5. Published

    Evolutionary neural classification approaches for strategic and operational decision support in retail store planning

    Stahlbock, R., Lessmann, S. & Crone, S., 2005, Proceedings of the 2005 International Conference on Artificial Intelligence, ICAI 2005, Las Vegas, Nevada, USA. Athens: CSREA Press, Vol. 1. p. 60-66 7 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  6. Published

    Support vector machines versus artificial neural networks - new potential in data mining for customer relationship management?

    Crone, S., Lessmann, S. & Stahlbock, R., 2005, Neural Network Applications in Information Technology and Web Engineering. Malaysia: Borneo Publishing, p. 80-93 14 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  7. Published

    Prediction of the CATS benchmark using a business forecasting approach to multilayer perceptron modelling

    Crone, S., Kausch, H. & Prebmar, D., 2004, Proceedings of the IEEE International Joint Conference on Neural Networks, IJCNN'04 Budapest, Hungary. N/A: IEEE Computer Society Press, Vol. 4. p. 2783-2788 6 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  8. Published

    Empirical comparison and evaluation of classifier performance for data mining in customer relationship management

    Crone, S., Lessmann, S. & Stahlbock, R., 2004, Proceedings of the IEEE International Joint Conference on Neural Networks, IJCNN'04 Budapest, Hungary. N/A: IEEE Computer Society Press, Vol. 1. p. 43-48 6 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  9. Published

    A business forecasting competition approach to modeling artificial neural networks for time series prediction

    Crone, S., 2004, Proceedings of the International Conference on Artificial Intelligence, IC-AI '04, June 21-24, 2004, Las Vegas, Nevada, USA. Athens: CSREA Press, Vol. 1. p. 207-213 7 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  10. Published

    An evaluation framework for publications on artificial neural networks in sales forecasting

    Crone, S. & Grafeille, P. C., 2004, Proceedings of the International Conference on Artificial Intelligence, IC-AI '04, June 21-24, 2004, Las Vegas, Nevada, USA. Athens: CSREA Press, Vol. 1. p. 221-227 7 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  11. Published

    Forecasting and prediction

    Amstrong, J. S. & Fildes, R. A., 2004, The Social Science Encyclopedia. London and New York: Routledge

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

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