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Centre for Marketing Analytics

  1. Chapter
  2. Published

    Evolutionary neural classification approaches for strategic and operational decision support in retail store planning

    Stahlbock, R., Lessmann, S. & Crone, S., 2005, Proceedings of the 2005 International Conference on Artificial Intelligence, ICAI 2005, Las Vegas, Nevada, USA. Athens: CSREA Press, Vol. 1. p. 60-66 7 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  3. Published

    Support vector machines versus artificial neural networks - new potential in data mining for customer relationship management?

    Crone, S., Lessmann, S. & Stahlbock, R., 2005, Neural Network Applications in Information Technology and Web Engineering. Malaysia: Borneo Publishing, p. 80-93 14 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  4. Published

    Forecasting and prediction

    Amstrong, J. S. & Fildes, R. A., 2004, The Social Science Encyclopedia. London and New York: Routledge

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  5. Published

    Prediction of the CATS benchmark using a business forecasting approach to multilayer perceptron modelling

    Crone, S., Kausch, H. & Prebmar, D., 2004, Proceedings of the IEEE International Joint Conference on Neural Networks, IJCNN'04 Budapest, Hungary. N/A: IEEE Computer Society Press, Vol. 4. p. 2783-2788 6 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  6. Published

    Empirical comparison and evaluation of classifier performance for data mining in customer relationship management

    Crone, S., Lessmann, S. & Stahlbock, R., 2004, Proceedings of the IEEE International Joint Conference on Neural Networks, IJCNN'04 Budapest, Hungary. N/A: IEEE Computer Society Press, Vol. 1. p. 43-48 6 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  7. Published

    A business forecasting competition approach to modeling artificial neural networks for time series prediction

    Crone, S., 2004, Proceedings of the International Conference on Artificial Intelligence, IC-AI '04, June 21-24, 2004, Las Vegas, Nevada, USA. Athens: CSREA Press, Vol. 1. p. 207-213 7 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  8. Published

    An evaluation framework for publications on artificial neural networks in sales forecasting

    Crone, S. & Grafeille, P. C., 2004, Proceedings of the International Conference on Artificial Intelligence, IC-AI '04, June 21-24, 2004, Las Vegas, Nevada, USA. Athens: CSREA Press, Vol. 1. p. 221-227 7 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  9. Published

    Artificial neural networks for time series prediction - A novel approach to inventory management using asymmetric cost functions

    Crone, S., 2003, Proceedings of the International Conference on Artificial Intelligence, IC-AI '03, June 23 - 26, 2003, Las Vegas, Nevada, USA. Athens: CSREA Press, Vol. 1. p. 193-199 7 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  10. Published

    Prediction of white noise time series using artificial neural networks and asymmetric cost functions

    Crone, S., 2003, Proceedings of the IEEE International Joint Conference on Neural Networks, 2003. N/A: IEEE Computer Society Press, Vol. 4. p. 2460-2465 6 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  11. Published

    Forecasting in inventory management using artificial neural networks - a novel approach through asymmetric cost functions

    Crone, S., 2003, Einsatz von Fuzzy Sets, Neuronalen Netzen und Kunstlicher Intelligenz in industrieller Produktion und Umweltforschung. Dusseldorf: VDI

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  12. Published

    Forecasting competitions - their role in improving forecasting practice and research

    Fildes, R. A. & Ord, J. K., 2002, A Companion to Economic Forecasting. Oxford: Blackwell, p. 322-353 32 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  13. Published

    Training artificial neural networks for time series prediction using asymmetric cost functions

    Crone, S., 2002, Proceedings of the 9th International Conference on neural information processing, 2002. ICONIP '02. N/A: IEEE Computer Society Press, Vol. 5. p. 2374- 2380 7 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  14. Published

    Introducing forecasting and monitoring methods to an SME: the role of Soft Systems Methodology

    Boylan, J. & Willams, M. A., 2001, Mixed-mode modelling : mixing methodologies for organisational intervention. Nicholls, M. G., Clarke, S. & Lehaney, B. (eds.). Kluwer

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  15. Published

    Econometric forecasting: strategies and techniques

    Fildes, R. A. & Allen, P. G., 2001, Principles of Forecasting: A Handbook for Researchers and Practitioners. Berlin: Springer, p. 303-362 60 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  16. Published

    The Optimal Use of Information, Collective Bargaining and the Disclosure Debate

    Peel, D. & Pope, P., 1982, Financial Information and Industrial Relations . Maunders, K. (ed.). Hull: Barmarick Publications

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  17. Chapter (peer-reviewed)
  18. Published

    How consumer mindset response and long-term marketing effectiveness differ in emerging versus mature markets

    Erguncu, S. & Yildirim, G., 06/2014, Brand management in emerging markets: theories and practices. Wang, C. L. & He, J. (eds.). Hershey, Pa.: IGI Global

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter (peer-reviewed)peer-review

  19. Published

    Impact of demand nature on the bullwhip effect: bridging the gap between theoretical and empirical research

    Trapero, J. R., Garcia, F. P. & Kourentzes, N., 2014, Proceedings of the Seventh International Conference on Management Science and Engineering Management.. Xu, J., Fry, J. A., Lev, B. & Hajiyev, A. (eds.). Berlin: Springer Verlag, p. 1127-1137 11 p. (Lecture Notes in Electrical Engineering; vol. 242).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter (peer-reviewed)

  20. Published

    The Theta model: an essential forecasting tool for supply chain planning

    Nikolopoulos, K., Assimakopoulos, V., Bougioukos, N., Litsa, A. & Petropoulos, F., 2012, Advances in automation and robotics, Vol. 2: Selected Papers from the 2011 International Conference on Automation and Robotics (ICAR 2011), Dubai, December 1–2, 2011. Lee, G. (ed.). Berlin: Springer Verlag, Vol. 2. p. 431-437 7 p. (Lecture Notes in Electrical Engineering; vol. 123).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter (peer-reviewed)

  21. Published

    Exchange Rate Dynamics and Monetary Reforms: Theory and Evidence from Britain's Return to Gold

    Peel, D., Micheal, P. & Nobay, A. R., 1996, Modern Perspectives on The Gold Standard. Bayoumi, T., Eichengreen, B. & Taylor, M. (eds.). Cambridge: Cambridge University Press, p. 341-366 26 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter (peer-reviewed)

  22. Published

    Non-Linear Dependence in Unemployment, Output and Inflation - Empirical Evidence for the UK

    Peel, D. & Speight, A., 1995, The Natural Rate of Unemployment: Reflections of Twenty Five Years of the Hypothesis. Cross, R. (ed.). Cambridge: Cambridge University Press, p. 231-255 25 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter (peer-reviewed)

  23. Published

    Testing for Market Efficiency in the Exchange Market

    Peel, D., 1994, Risk and Uncertainty in Economics : Essays in Honour of J.L. Ford. Dickinson, D. G., Driscoll, M. & Sen, S. (eds.). Aldershot: Edward Elgar, p. 147-163 17 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter (peer-reviewed)

  24. Published

    Macroeconomics and the Agricultural Sector

    Midmore, P. & Peel, D., 1993, Current Issues in Agricultural Economics. Rayner, A. J. & Colman, D. (eds.). Basingstoke: Macmillan, p. 154-177 24 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter (peer-reviewed)

  25. Published

    Rational Expectations and the New Macroeconomics

    Peel, D., 1990, New Thinking in Economics. J. R. S. (ed.). Aldershot: Edward Elgar Publishing, p. 72-87 16 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter (peer-reviewed)

  26. Published

    New Classical Macroeconomics

    Peel, D., 1989, Current issues in macroeconomics. Greenaway, D. (ed.). London: Macmillan, p. 45-67 23 p. (Current Issues in Economics; vol. 2).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter (peer-reviewed)

  27. Published

    Advertising and Aggregate Consumption

    Peel, D., 1975, Advertising and Economic Behaviour . Cowling, K. (ed.). London: Macmillan

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter (peer-reviewed)

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