Alex Skandalis

Academic, Academic Managers

Marketing
Marketing
Centre for Consumption Insights

Type of address: Postal address.

Charles Carter Building

LA1 4YX

Lancaster

Type of address: Postal address.

Bailrigg

Lancaster University Management School

LA1 4YX

Lancaster

United Kingdom

Email: a.skandalis@lancaster.ac.uk

Qualifications

BEng, MEng Production & Management Engineering (Democritus University of Thrace), MSc, PhD Marketing (The University of Manchester, Manchester Business School).

SUMMARY of research interests (100 words)

My research interests revolve around consumer culture and its various manifestations in cultural and creative industries (e.g. music, craft, digital gaming), sustainable consumption, and digital cultures.

A key aspect of my research sits at the intersection of consumer culture and cultural sociology and relates to aesthetics, taste, experiential marketing and the consumption of space and place. For instance, I have previously conducted ethnographic research within diverse musical spaces (e.g. festivals, concert halls) and fields (e.g. indie, classical music). One of my recent research projects dealt with the exploration of the variety of ways in which individuals further develop their musical tastes in the indie music field by drawing upon place-specific practices and experiences.

Another important aspect of my research focuses on the study of digital cultures and experiences and sustainable consumption and I am currently working on a large funded research project focusing on the role of plastic packaging consumption in individuals' everyday lives.

My work has appeared in several international peer-reviewed journals such as Sociology, Journal of Travel Research, European Journal of Marketing, Journal of Business Research, Journal of Marketing Management, Journal of Place Management and Development, and Marketing Theory, amongst others.

I presented my research outputs in numerous international conferences including the Association of Consumer Research Conference (ACR), Consumer Culture Theory Conference (CCT), Academy of Marketing Conference, Interpretive Consumer Research Conference (ICR), and European Academy of Design Conference, amongst others.

I was awarded the best paper prize in the Arts & Heritage Marketing Track of the 2015 Academy of Marketing Conference in Limerick, Ireland.

Publications

The Paradox of Plastic Packaging

Piacentini, M., Stowell, A., Hadley, C., Mumford, C., Verma, S., Cronin, J., Hardy, J., Hendry, L. & Skandalis, A., 14/04/2025, Routledge Companion to Marketing and Sustainability . Peattie, K., De Angelis, R., Koenig-Lewis , N. & Strong, C. (eds.). London: Routledge

Guest editorial: Package design: overcoming challenges for brands

Chrysochou, P., Orth, U. R., Skandalis, A. & Brennan, L., 31/03/2025, In: Journal of Product and Brand Management. 34, 2, p. 153-157 5 p.

Plastic Packaging in People's Lives: Rethinking the consumer attitude-behaviour gap (infographic)

Stowell, A., Piacentini, M., Hadley, C., Mumford, C., Cronin, J., Ferri, M., Hardy, J., Hendry, L., Kaloudis, H., Razak, G., Skandalis, A. & Verma, S., 19/03/2025, Zenodo.

Plastic Packaging in Peoples Lives Malaysia Pilot: Household and Waste Management Practices

Stowell, A., Piacentini, M., Brunclikova, L., Cronin, J., Skandalis, A., Fujimoto, Y., Ooi, P. B., Gew, L. T., Hardy, J. & Hendry, L., 19/03/2025

Plastic Packaging in People's Lives Malaysia Pilot: Household and Waste Management Practices (infographic)

Stowell, A., Piacentini, M., Brunclikova, L., Cronin, J., Skandalis, A., Fujimoto, Y., Ooi, P. B., Gew, L. T., Hardy, J. & Hendry, L., 19/03/2025, Zenodo.

Not the enemy: Changing attitudes and behaviours with the Plastic Packaging in People's Lives project

Leitch, C., Turner, P., Stowell, A., Piacentini, M., Hendry, L., Mumford, C., Hardy, J., Hadley, C., Cronin, J., Skandalis, A., Sparks, C., McKay, I., Gwynne, K., Routh, J., Brunclikova, L., Nahar, S., Kaivanto, K., Tao, M. & Ge, B., 13/11/2024

Plastic Packaging in People's Lives - Household Recycling: Managing Plastics at the Home and Hearth

Cronin, J., Skandalis, A., Hadley, C., Piacentini, M., Stowell, A., Hardy, J., Hendry, L., Mumford, C. & Verma, S., 13/11/2024, Zenodo.

Plastic Packaging in People's Lives - Mapping the Plastic Landscape

Piacentini, M., Stowell, A., Hadley, C., Mumford, C., Verma, S., Cronin, J., Hardy, J., Hendry, L. & Skandalis, A., 13/11/2024, Zenodo.

Plastic Packaging in Peoples Lives - Moral Subordination of Plastic Waste to Food Waste: Drawn by Peter Arkle

Cronin, J., Skandalis, A., Hadley, C., Piacentini, M., Stowell, A., Hardy, J., Hendry, L., Mumford, C. & Verma, S., 13/11/2024, Zenodo.

Plastic Packaging in People's Lives - Sustainable Packaging Innovation: Hampered by the Consumer Attitude-Behaviour Gap?

Hendry, L., Razak, G., Verma, S., Piacentini, M., Stowell, A., Cronin, J., Hadley, C., Hardy, J., Mumford, C. & Skandalis, A., 13/11/2024, Zenodo.

Plastic Packaging in People's Lives - Waste (Resource) Matters

Stowell, A., Mumford, C., Piacentini, M., Hardy, J., Hadley, C., Cronin, J., Hendry, L., Skandalis, A. & Verma, S., 13/11/2024, Zenodo.

Plastic Packaging in People's Lives: Rethinking the attitude behaviour gap

Stowell, A., Piacentini, M., Hadley, C., Mumford, C., Cronin, J., Ferri, M., Hardy, J., Hendry, L., Kaloudis, H., Razak, G., Skandalis, A. & Verma, S., 13/11/2024, Zenodo.

Spatial Authenticity and Extraordinary Experiences: Music Festivals and the Everyday Nature of Tourism Destinations

Skandalis, A., Banister, E. & Byrom, J., 1/02/2024, In: Journal of Travel Research. 63, 2, p. 357-370 14 p.

Time to Imagine an Escape: Investigating the Consumer Timework at Play in Augmented Reality

Preece, C. & Skandalis, A., 30/01/2024, In: European Journal of Marketing. 58, 1, p. 92-118

Futureless Vicissitudes: Gestural Anti-consumption and the Reflexively Impotent (Anti-)Consumer

Hoang Ngoc , Q., Cronin, J. & Skandalis, A., 31/12/2023, In: Marketing Theory. 23, 4, p. 585 - 606

Towards an experiential identity of place: The case of Manchester’s Craft and Design Centre

Skandalis, A., 11/10/2023, In: Journal of Place Management and Development. 16, 4

Beyond place attachment: Exploring the politics of belonging to commercial settings

Skandalis, A., 6/07/2023.

Never the twain shall meet? Attitude and behaviour gaps across the circular supply chain and consumption institutional fields

Hendry, L., Razak, G., Verma, S., Skandalis, A., Cronin, J., Hadley, C., Piacentini, M., Hardy, J., Stowell, A. & Mumford, C., 2/07/2023.

The Spatial Legitimation of the Esports Market

John, C., Skandalis, A. & Cocker, H., 29/06/2023, (Unpublished) p. 60.

A taste for waste: Situating unsustainable consumption within practices & social structures

Skandalis, A., Cronin, J., Hadley, C., Piacentini, M., Hardy, J., Hendry, L., Mumford, C., Razak, G., Stowell, A. & Verma, S., 16/06/2023.

Plastic Packaging Waste Reduction in Food Supply Chains: The Role of Supply Chain Stakeholders

Razak, G., Hendry, L., Verma, S., Cronin, J., Hadley, C., Hardy, J., Mumford, C., Piacentini, M., Skandalis, A. & Stowell, A., 16/06/2023.

Polyphony or cacophony? Exploring multiple stakeholder values and situated dialogues within the process of polymer recycling

Mumford, C., Stowell, A., Hardy, J., Piacentini, M., Hadley, C., Hendry, L., Razak, G., Skandalis, A. & Cronin, J., 1/06/2023.

Event Blog: The Future of Recycling | IPT

Stowell, A., Piacentini, M. (Other), Cronin, J. (Other), Hadley, C. (Other), Hardy, J. (Other), Hendry, L. (Other), Mumford, C. (Other) & Skandalis, A. (Other), 14/03/2023

Transitional space and new forms of value co-creation in online brand communities

Skandalis, A., 31/01/2023, In: Journal of Business Research. 155, A, 9 p., 113392.

Special Issue: Enabling Research in Smart Sustainable Plastic Packaging

Hardy, J., Stowell, A., Mumford, C., Piacentini, M., Cronin, J., Hadley, C., Hendry, L., Skandalis, A., Verma, S. & Saltalippi, M., 31/12/2022, In: Polymer International. 71, 12, p. 1367-1369 3 p.

Music Festivals and the Everyday Nature of Extraordinary Experiences

Daskalopoulou, A. & Skandalis, A., 20/12/2022, Marketing the Arts. Kerrigan, F. & Preece, C. (eds.). 2 ed. London: Routledge, 13 p.

Esports and the Spatial Legitimation of a Market

John, C., Cocker, H. & Skandalis, A., 22/11/2022.

Plastic: a passengerial marketplace icon

Cronin, J., Hadley, C. & Skandalis, A., 30/09/2022, In: Consumption, Markets and Culture. 25, 5, p. 485-497 13 p.

Plastic Free July 2022. ‘For the love of plastics’: reflections on a challenging month.

Ferri, M., Piacentini, M., Mumford, C., Stowell, A., Hardy, J., Hendry, L., Verma, S., Hadley, C., Skandalis, A. & Cronin, J., 2/09/2022

Plastic Free July on the move: travelling plastic-free between challenges and good practices

Ferri, M., Stowell, A., Piacentini, M., Hadley, C., Mumford, C., Skandalis, A., Hardy, J., Hendry, L., Verma, S. & Cronin, J., 30/08/2022

Esports and the Spatial Legitimation of Markets

John, C., Skandalis, A. & Cocker, H., 7/07/2022.

Producing and consuming craft objects in situ: The case of Manchester’s Craft & Design Centre

Skandalis, A., 7/07/2022.

Consumption Bottlenecks & Warrens of Wickedness: Insights from onflow household cultural research

Cronin, J., Skandalis, A., Hadley, C., Piacentini, M., Stowell, A., Hendry, L., Hardy, J. & Verma, S., 10/06/2022.

The function of Abstinence within Networks of Desire: Digital Detox and Technology's Present Absence

Hoang, Q., Cronin, J. & Skandalis, A., 10/06/2022.

The Little Book of Plastics in Everyday Life

Cronin, J., Piacentini, M., Skandalis, A., Hardy, J., Stowell, A., Hadley, C., Verma, S., Hendry, L., Ferri, M. & Saltalippi, M., 11/05/2022, Lancaster: Imagination Lancaster. 40 p. (Little Books)

The pressing plastic problem: The Plastic Packaging in People's Lives team explore one of the biggest issues facing the planet

Piacentini, M., Stowell, A., King, S., Hardy, J., Saltalippi, M., Hadley, C., Cronin, J., Skandalis, A., Verma, S., Hendry, L., Schofield, I., Shepherd, K., Bebbington, J., Hill, C., Walker, T., Tarim, E., Mason, K., Wagg, S., Suttill, B. & Singhal, S., 31/03/2022, Lancaster : Lancaster University.

Supply chain collaboration to reduce plastic packaging and diffuse sustainable innovation: An exploratory study in the UK food industry context

Verma, S., Hendry, L., Hadley, C., Saltalippi, M., Piacentini, M., Cronin, J., Stowell, A., Hardy, J. & Skandalis, A., 21/03/2022.

High-fidelity consumption and the claustropolitan structure of feeling

Hoang, Q., Cronin, J. & Skandalis, A., 1/03/2022, In: Marketing Theory. 22, 1, p. 85-104 20 p.

Keep Calm and Carry On: Our reflections on participating in Plastic-Free July

Piacentini, M., Stowell, A., Skandalis, A., Hardy, J., Hendry, L., Cronin, J., Hadley, C., Saltalippi, M. & Verma, S., 5/08/2021

Touch and contact during COVID-19: Insights from queer digital spaces

Cheded, M. & Skandalis, A., 31/07/2021, In: Gender, Work and Organization. 28, Suppl. 2, p. 340-347 8 p.

Going Bananas

Hendry, L., Verma, S., Hardy, J., Piacentini, M., Cronin, J., Hadley, C., Saltalippi, M., Skandalis, A. & Stowell, A. (Artist), 26/07/2021

Meat consumption and plastic packaging

Hadley, C., Cronin, J., Skandalis, A., Hardy, J., Hendry, L., Piacentini, M., Saltalippi, M., Stowell, A. (Artist) & Verma, S. (Artist), 20/07/2021

Milking it for all its worth: sourcing plastic packaging free alternatives

Stowell, A., Piacentini, M., Saltalippi, M., Hardy, J., Cronin, J., Hadley, C., Hendry, L., Skandalis, A. & Verma, S., 13/07/2021

Dystopia here we come! Live streaming and the non-placelessness of digital music consumption

Skandalis, A., Daskalopoulou, A. & Preece, C., 7/07/2021.

Towards a holistic approach to sustainable consumption: Understanding the instituted realism of plastic packaging

Skandalis, A., Cronin, J., Hadley, C., Hardy, J., Hendry, L., Piacentini, M., Saltalippi, M., Stowell, A. & Verma, S., 5/07/2021.

Plastic Packaging in People's Lives: Bridging the attitude behaviour gap

Piacentini, M., Stowell, A., Cronin, J., Skandalis, A., Hendry, L., Hardy, J., Hadley, C., Saltalippi, M. & Verma, S., 18/03/2021.

A digital textural sociological exploration of alternative modes of touch and contact: Reflections from queer digital spaces

Cheded, M. & Skandalis, A., 26/11/2020.

Transforming technology-mediated healthcare services through strategic sense-giving

Daskalopoulou, A., Go Jefferies, J. & Skandalis, A., 5/10/2020, In: Journal of Services Marketing. 34, 7, p. 909-920 12 p.

Post-postmodern marketing and the paralysis of the neo-liberal consumer subject

Skandalis, A., 1/07/2020, Research in Consumer Culture Theory Vol. 3: Proceedings of the Consumer Culture Theory Conference Leicester 2020. Patsiaouras, G., Fitchett, J. & Earley, A. (eds.). Leicester: Consumer Culture Theory Consortium, p. 41-43 3 p.

Musical taste and the creation of place-dependent capital: Manchester and the indie music field

Skandalis, A., Banister, E. & Byrom, J., 1/02/2020, In: Sociology. 54, 1, p. 124-141 18 p.

The music festival as institution: Reflections from Primavera Sound

Skandalis, A., Banister, E., Byrom, J. & Daskalopoulou, A., 13/09/2019.

Marketplace continuum of taste: How do music festivals act as institutions?

Skandalis, A., Banister, E., Byrom, J. & Daskalopoulou, A., 6/06/2019.

Experiential marketing and the changing nature of extraordinary experiences in post-postmodern consumer culture

Skandalis, A., Byrom, J. & Banister, E., 1/04/2019, In: Journal of Business Research. 97, p. 43-50 8 p.

Consumption Field Driven Entrepreneurship (CFDE): How does membership in the indie music field shape individuals’ entrepreneurial journey

Daskalopoulou, A. & Skandalis, A., 2019, In: European Journal of Marketing. 53, 1, p. 63-82 20 p.

Performing emplaced institutional work in the indie music field: The role of place in shaping market dynamics

Daskalopoulou, A., Skandalis, A. & Lim, M., 28/06/2018.

The spatial aspects of musical taste: conceptualising consumers' place-dependent identity investments

Skandalis, A., Banister, E. & Byrom, J., 1/06/2018, In: Marketing Theory. 18, 2, p. 249-265 17 p.

Spatial taste formation as a place marketing tool: The case of live music consumption

Skandalis, A., Byrom, J. & Banister, E., 4/12/2017, In: Journal of Place Management and Development. 10, 5, p. 497-503 7 p.

Architecture and the consumption experience

Skandalis, A., Byrom, J. & Banister, E., 2017.

The role of festivals in the shaping of the independent music industry

Daskalopoulou, A. & Skandalis, A., 2017.

Paradox, tribalism and the transitional consumption experience: in light of post-postmodernism

Skandalis, A., Byrom, J. & Banister, E., 11/07/2016, In: European Journal of Marketing. 50, 7-8, p. 1308-1325 18 p.

Marketplace orchestration of taste: insights from the Bridgewater Hall

Skandalis, A., Banister, E. & Byrom, J., 2016, In: Journal of Marketing Management. 32, 9-10, p. 926-943 18 p.

Musical taste and the creation of place-dependent capital: reflections from the indie music field

Skandalis, A., Banister, E. & Byrom, J., 2016.

Brand scouting: co-creation of value in the Football Manager community

Skandalis, A., Byrom, J. & Banister, E., 2015, In: Advances in Consumer Research. 43, p. 409-411 3 p.

Marketplace transformation of classical music tastes: insights from the Bridgewater Hall concert place

Skandalis, A., Banister, E. & Byrom, J., 2015.

The collective unfamiliar: towards a communal design approach

Skandalis, A. & Daskalopoulou, A., 2015.

Toward a spatial theory of taste formation

Skandalis, A., Banister, E. & Byrom, J., 2015, In: Advances in Consumer Research. 43, p. 404-408 5 p.

Using Bourdieu: the multi-sited ethnographic approach and music consumption