ABOSAG, I., MARTIN F. and RAMADAN, Z., (2016) Social Media and Branding in Asia: Threats and Opportunities. In Asia Branding. London: Palgrave Macmillan.

MARTIN, F. (2014) International Marketing Strategy in Sub-Saharan Africa, Distance learning texts and cases. SOAS, University of London

MARTIN, F. (2010) Corporate Social Responsibility and Public Policy. In: MULLERAT, R. (2nd Ed.) Corporate Social Responsibility: the Corporate Governance of the 21st Century. The Netherlands: Kluwer, pp. 77-96.

MARTIN, F. (2007) Antecedents of Affective Commitment: Organisational Virtues, Leadership Styles, Organisational Citizenship Behaviours and Organisational Citizenship. In: CLARKSON, GAIL P. Developing Leadership Research. Leeds: Leeds University Press, pp. 123-129

MARTIN, F. (2005) Corporate Social Responsibility and Public Policy. In: MULLERAT, R. Corporate Social Responsibility: the Corporate Governance of the 21st Century. The Netherlands: Kluwer, pp. 85-95.

MARTIN, F. (2012) Human Development and the Pursuit of the Common Good: Social Psychology or Aristotelian Virtue Ethics? Journal of Business Ethics, 100(1), pp. 89-98. DOI: 10.1007/s10551-011-1189-y.

DARYANTO, A. & MARTIN, F. (2016) The effect of moral identity on compensation evaluation: is monetary compensation always better?, In the Academy of Consumer Research Conference, October, 2016.
MARTIN, F. (2016) Moral Identity and Celebrity Sponsorship, In the Asia Europe Marketing Association, SOAS, University of London, January, 2016.

ABOSAG I. & MARTIN, F. (2013) Brand Relationship: Comparison of a Relationship that Exists with a Relationship that does not Exist. In the Academy of Marketing Conference, Wales, July 2013.

MARTIN, F. (2010) Organisational Virtues at the Forefront of a new Humanistic Business Paradigm. In the 16th International Symposium on Ethics, Business and Society, IESE, Barcelona, May 2010.

MARTIN, F. (2009) The Organisational Moral Identity and Leadership Effectiveness. In the Academy of Management Conference, Chicago, October 2009.

MARTIN, F. (2009) The Organisational Moral Identity and Employee Motivation. In the 10th International Conference on HRD Research and Practice across Europe, Newcastle, June 2009.

-Journal of International Marketing, 2015
-Journal of Business Ethics, 2015
-British Journal of Management, 2014, 2016
-International Marketing Review, Special Issue, 2014
-Journal of Marketing Management, 2014
-Journal of Business Review, 2016