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Research

Dr Hayley Cocker

Senior Lecturer

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  1. 2024
  2. Published

    Why you might start to hate the influencers you once loved

    Mardon, R., Cocker, H. & Daunt, K., 9/02/2024

    Research output: Exhibits, objects and web-based outputs › Blog

  3. 2023
  4. Published

    How Social Media Influencers Impact Consumer Collectives: An Embeddedness Perspective

    Mardon, R., Cocker, H. & Daunt, K., 31/10/2023, In: Journal of Consumer Research. 50, 3, p. 617-644 28 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Unpublished

    Roundtable - Everyone everywhere all at once: integrating novel approaches to social influence(rs)

    Shoham, M., Watson, J., Cocker, H., Daniels, M., Grewal, L., Khamitov, M., Mardon, R., Matherly, T., Morvinski, C., Shalev, E., Smith, R., Valsesia, F. & Wu, F., 28/10/2023, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN › Other › peer-review

  6. Unpublished

    Don’t Hate the Haters: Collective Neutralization of Deviance in Influencer-Focused Anti-Person-Brand Communities

    Cocker, H., Mardon, R. & Daunt, K., 27/10/2023, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN › Poster › peer-review

  7. E-pub ahead of print

    Stakeholder perspectives on fairness in the marketplace: Empirical evidence from the Kenyan alcohol market

    Mwangi, V., Cocker, H. & Piacentini, M., 17/10/2023, (E-pub ahead of print) In: Marketing Theory.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. Published

    When parasocial relationships turn sour: social media influencers, eroded and exploitative intimacies, and anti-fan communities

    Mardon, R., Cocker, H. & Daunt, K., 24/07/2023, In: Journal of Marketing Management. 39, 11-12, p. 1132-1162 31 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. Unpublished

    How do online communities transform the well-being of women in a developing country?

    Abouseif, M., Cocker, H. & Malone, S., 5/07/2023, (Unpublished) p. 213-214. 2 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  10. Unpublished

    The Spatial Legitimation of the Esports Market

    John, C., Skandalis, A. & Cocker, H., 29/06/2023, (Unpublished) p. 60.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  11. Published

    De-influencing: how online beauty gurus get followers to trust them by posting negative reviews

    Mardon, R., Cocker, H. & Daunt, K., 15/02/2023

    Research output: Exhibits, objects and web-based outputs › Blog

  12. 2022
  13. Published

    Esports and the Spatial Legitimation of a Market

    John, C., Cocker, H. & Skandalis, A., 22/11/2022.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

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