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Research

Dr Hina Khan

Associate Professor of Marketing

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  1. Published

    Utilizing product-country-image (PCI) –self-image congruity intelligence to target glocal elites in an emerging market: SMEs perspective

    Khan, H. & Rodrigo, P., 2013. 14 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  2. Published

    Transition of Pakistan economy: market scope, barriers and COO effects on consumer choice of foreign products

    Khan, H., 2009.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  3. Published

    To buy local or global?

    Khan, H. & Rodrigo, P., 2011.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  4. Published

    The relevance of Country of Origin as a mean to achieve consumers’ desired end goals

    Rodrigo, P., Khan, H. & Mcleay, F., 2013. 7 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  5. E-pub ahead of print

    The determinants of foreign product preference amongst elite consumers in an emerging market

    Rodrigo, P., Khan, H. & Ekinci, Y., 18/05/2018, (E-pub ahead of print) In: Journal of Retailing and Consumer Services. 46, p. 139-148 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    Tackling exigent grand challenges through corporate social innovation: Evidence from the COVID‐19 pandemic

    Fu, X., Fu, X., Ghauri, P. N. & Khan, H., 1/03/2024, In: The Journal of Product Innovation Management. 41, 2, p. 428-448 21 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. Published

    Sunday Trading in the New Millennium: Sunday is the new Saturday!

    Khan, H., 26/07/2018, Global Marketing Conference 2018 Proceedings. p. 1045 1 p. (Global Marketing Conference 2018 Proceedings).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Abstract

  8. Published

    Sunday shopping forever?

    Khan, H., Mcleay, F. & Bentham, P., 2011, Proceedings of the Academy of Marketing Conference 2011: marketing field forever.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  9. Published

    Sunday is the New Saturday: Sunday Trading Reforms and Its Effects on Family-run SMEs, Employees and Consumers.

    Khan, H., 19/11/2018, In: Journal of Small Business and Enterprise Development. 25, 6, p. 960-984 25 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  10. Published

    Serving global consumers with a local mind set: an investigation of customers’ perception of offshore call centres’ services

    Khan, H., Rodrigo, P. & Koku, P. S., 2011. 30 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

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