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Research

Dr Hina Khan

Associate Professor of Marketing

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  1. 2011
  2. Published

    Seeking country of origin information as an indicator of social status to make egoistical purchase decisions

    Khan, H. & Rodrigo, P., 2011.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  3. Published

    Serving global consumers with a local mind set: an investigation of customers’ perception of offshore call centres’ services

    Khan, H., Rodrigo, P. & Koku, P. S., 2011. 30 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  4. Published

    Sunday shopping forever?

    Khan, H., Mcleay, F. & Bentham, P., 2011, Proceedings of the Academy of Marketing Conference 2011: marketing field forever.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  5. Published

    To buy local or global?

    Khan, H. & Rodrigo, P., 2011.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  6. 2010
  7. Published

    Service excellence means treating staff as customers

    Khan, H., 27/05/2010, In: Times Higher Education.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. Published

    Internal marketing and service excellence in SMEs

    Khan, H., 2010, Entrepreneurship marketing: principles and practice of SME marketing . Nwankwo, S. & Gbadamosi, T. (eds.). Abingdon: Routledge

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  9. 2009
  10. Published

    How do not-for-profit SMEs attempt to develop a strong brand in an increasingly saturated market?

    Khan, H. & Ede, D., 1/01/2009, In: Journal of Small Business and Enterprise Development. 16, 2, p. 335-354 20 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  11. Published

    Implementing service excellence in higher education

    Khan, H. & Matlay, H., 1/01/2009, In: Education and Training. 51, 8-9, p. 769-780 12 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  12. Published

    Does a desire to gain social status affects consumers’ purchasing decision more than products’ country of origin?

    Khan, H., 2009.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  13. Published

    Implementing service excellence to become a winning organisation,

    Khan, H. & Hedley, K., 2009.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

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