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Research

Professor Katy Mason

Professor of Markets and Management Practice

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  1. 1998
  2. Published

    Market orientation and vertical de-integration - the implications of network partnerships

    Mason, K. & Doyle, J., 1998, Academy of Marketing Annual Conference (Sheffield University) - 1998. N/A: unknown, p. 632-633 2 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  3. 1999
  4. Published

    Market orientation amd the organisational form-business performance relationship

    Mason, K., Doyle, P. & Wong, V., 1999, 28th EMAC Conference: Marketing and Competition in the Information Age (Humbolt University, Berlin) - 1999. CD-ROM ed. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  5. Published

    The effect of new organisational forms on market orientation: maximising customer value services

    Mason, K., 1999, Complexity and Management: A Collection of Essays - Proceedings of the Summer School on Managerial Complexity, Granada, Spain, 11-25 July 1998. N/A: unknown, p. 74-96 23 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  6. 2000
  7. Published

    Exploring supply chain configuration to leverage market orientation: a taxonomy of vertical de-integration

    Mason, K., Doyle, P. & Wong, V., 2000, 29th EMAC Conference: Marketing in the New Millenium (Erasmus University: Rotterdam). CD-ROM ed. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  8. Published

    Market orientation and vertical de-integration: adding value through relationships

    Mason, K. & Doyle, P., 2000, Annual Conference of the Academy of Marketing - 2000. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  9. 2004
  10. Published

    Knowledge exploitation in product programs: a comparison between the mass production and made to order paradigm

    Oshri, I., Kotlarsky, J. & Mason, K., 2004, 20th EGOS Colloquium - The Organization as a set of Dynamic Relationships (Ljubljana, Slovenia). N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  11. Published

    The co-evolution of firms and their suppliers: a knowledge based perspective

    Oshri, I. & Mason, K., 2004, 20th EGOS Colloquium - The Organization as a set of Dynamic Relationships (Ljubljana, Slovenia). N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  12. 2005
  13. Published

    An exploratory investigation into the association between supply network relationships and corporate identity

    Mason, K. & Simöes, C., 2005, EMAC (Milan, Italy) - 2005. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  14. Published

    Pitfalls in evaluating market orientation: an exploration of executives' interpretations

    Mason, K. & Harris, L. C., 2005, In: Long Range Planning. 38, 4, p. 373-391 19 p.

    Research output: Contribution to Journal/Magazine › Journal article

  15. Unpublished

    The absorptive capacity in buyer-supplier networks : a case analysis in an emerging market supply network.

    Mason, K. & Oshri, I., 2005, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN › Other › peer-review

  16. Published

    The association between supply networks, market orientation and business performance: a critical analysis of four different models

    Mason, K. & Harris, L. C., 2005, EMAC (Milan, Italy) - 2005. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  17. Published

    Practitioner problems with gauging market orientation: an exploratory investigation.

    Mason, K. & Harris, L. C., 08/2005, In: Long Range Planning. 38, 4, p. 373-391 19 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  18. 2006
  19. Unpublished

    An exploratory investigation into the multiple levels of corporate identity within alternative business models.

    Mason, K., Simões, C. & Leek, S., 2006, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN › Other › peer-review

  20. Unpublished

    An investigation of the utilization of communication methods in a business to business relationships.

    Leek, S. & Mason, K., 2006, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN › Other › peer-review

  21. Published

    Market orientation and quasi-integration: adding value through relationships

    Mason, K., Doyle, P. & Wong, V., 2006, In: Industrial Marketing Management. 35, 2, p. 140-155 16 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  22. Published

    Market orientation emphases: an exploration of macro, meso and micro drivers

    Mason, K. & Harris, L. C., 2006, In: Marketing Intelligence and Planning. 24, 6, p. 552 552 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  23. 2007
  24. Published

    Framing business relationships

    Mason, K. & Mouzas, S., 2007, IMP Conference (Manchester) - 2007. N/A

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  25. Published

    Implementing flexible business models

    Mason, K. & Mouzas, S., 2007, Proceedings of the ISBM Conference in Business-to-Business Marketing (Kellogg School of Management - Northwestern University: Chicago) - 2007. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  26. Published

    Learning to build a supply network: an exploration of dynamic business models

    Mason, K. & Leek, S., 2007, Lancaster University: The Department of Marketing, (Marketing Working Paper Series).

    Research output: Working paper

  27. Published

    Reframing business relationships: the impact of M&As

    Mason, K., 2007, IMP Journal Series (Trondheim, Norway) - 2007. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  28. Published

    The co-evaluations of business models: learning to dance offshore

    Mason, K., Oshri, I. & Leek, S., 2007, EGOS (Vienna University of Economics and Business Administration, Vienna) - 2007. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  29. 2008
  30. Published

    Corporate identity and business-to-business relationships

    Mason, K. & Simoes, C., 2008, AM (Aberdeen) - 2008. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  31. Published

    Markets, business models and growth of the firm

    Mason, K., 2008, 24th IMP Conference (Uppsala University, Sweden) - 2008. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  32. Published

    Network pictures: building holistic dyadic relationships

    Mason, K. & Leek, S., 2008, 24th IMP Conference (Uppsala University, Sweden) - 2008. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  33. Published

    Offshore Outsourcing: Operating in emerging market economies

    Mason, K. & Oshri, I., 2008, Knowledge processes in Globally Distributed Contexts. Basingstoke: Palgrave Macmillan

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  34. Published

    SHARED LEARNING IN SUPPLY NETWORKS: EVIDENCE FROM AN EMERGING MARKET SUPPLY NETWORK

    Mason, K., Oshri, I. & Leek, S., 2008, Lancaster University: The Department of Marketing, (Marketing Working Paper Series).

    Research output: Working paper

  35. Published

    The Dynamics of Outsourcing and Offshoring Business Models: Insights from Engineering Support Services

    Mason, K. & Spring, M., 2008, Lancaster University: The Department of Marketing, (Marketing Working Paper Series).

    Research output: Working paper

  36. Published

    Learning to build a supply network: an exploration of dynamic business models

    Mason, K. & Leek, S., 06/2008, In: Journal of Management Studies. 45, 4, p. 774-799 26 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  37. 2009
  38. Unpublished

    A framework on the expressions of corporate identity within a supply network

    Mason, K. & Simões, C., 2009, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN › Other

  39. Published

    Artefacts of corporate identity and business relationships

    Mason, K. & Simoes, C., 2009, IMP (Marseilles) - 2009. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  40. Published

    Network pictures: building an holistic representation of a dyadic business-to-business relationship

    Leek, S. & Mason, K., 2009, In: Industrial Marketing Management. 38, 6, p. 599-607 9 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  41. Published

    Network pictures : building an holistic representation of a dyadic relationships.

    Leek, S. & Mason, K., 08/2009, In: Industrial Marketing Management. 38, 6, p. 599-607 9 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  42. Unpublished

    Artefacts of corporate identity and business relationships.

    Mason, K. & Simões, C., 09/2009, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN › Other › peer-review

  43. Unpublished

    Boundary objects and buyer-seller relationships.

    Mason, K. & Easton, G., 09/2009, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN › Other

  44. 2010
  45. Published

    Assessing a new business partner: how coporate identity assists the evaluation process

    Mason, K. & Simoes, C., 2010. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  46. Published

    The Wall Paper

    Easton, G., Fry, J. & Mason, K., 2010. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  47. Published

    The utilisation of network pictures to examine a company's employees' perceptions of a supplier relationship

    Leek, S. & Mason, K., 04/2010, In: Industrial Marketing Management. 39, 3, p. 400-412 13 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  48. 2011
  49. Published

    Approaches for Studying Management Practices: Professional Development Workshop

    Mason, K., Beech, N. & Denyer, D., 2011. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Other › peer-review

  50. Published

    Approaches to Studying Management Practices

    Mason, K., Beech, N. & Denyer, D., 2011. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  51. Published

    Business models for complex performance: procuring aerospace engineering design services

    Spring, M. & Mason, K., 2011, Procuring Complex Performance: Studies in Innovation in Product-Service Management. London and New York: Routledge, p. 99-119 21 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  52. Published

    Rigour, Relevance & Action: Exploring the Impact of Video on B2B Action Research

    Mason, K., 2011. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  53. Published

    The art of business models

    Mason, K., 2011. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  54. Published

    The Use of Video in Situated Dialogic Research

    Mason, K., 2011. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  55. Published

    Using business models to shape business success

    Mason, K. & Spring, M., 2011, 24 p. London : Advanced Institute of Management Research.

    Research output: Other contribution

  56. Published

    The Management Practices & Materials of Market Makers

    Mason, K. & Simoes, C., 4/07/2011. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  57. Published

    Video and Videography in Marketing: Research, Practice & Impact

    Mason, K. & Piacentini, M., 5/07/2011. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  58. Published

    The sites and practices of business models

    Mason, K. & Spring, M., 08/2011, In: Industrial Marketing Management. 40, 6, p. 1032-1041 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  59. 2012
  60. Published

    Flexible business models

    Mason, K. & Mouzas, S., 2012, In: European Journal of Marketing. 46, 10, p. 1340-1367 28 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  61. Published

    Informing a new business-to-business relationship: corporate identity and the emergence of a relationship identity

    Simoes, C. & Mason, K., 2012, In: European Journal of Marketing. 46, 5, p. 684-711 27 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  62. Published

    Shared learning in supply networks: evidence from an emerging market supply network

    Mason, K., Oshri, I. & Leek, S., 2012, In: European Journal of Marketing. 46, 11-12, p. 1743-1762 20 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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