Home > Research > Researchers > Professor Katy Mason > Publications

Research

Professor Katy Mason

Professor of Markets and Management Practice

101 - 122 out of 122Page size: 100
RSS feed of this list
  1. 2008
  2. Published

    The Dynamics of Outsourcing and Offshoring Business Models: Insights from Engineering Support Services

    Mason, K. & Spring, M., 2008, Lancaster University: The Department of Marketing, (Marketing Working Paper Series).

    Research output: Working paper

  3. 2007
  4. Published

    Framing business relationships

    Mason, K. & Mouzas, S., 2007, IMP Conference (Manchester) - 2007. N/A

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  5. Published

    Implementing flexible business models

    Mason, K. & Mouzas, S., 2007, Proceedings of the ISBM Conference in Business-to-Business Marketing (Kellogg School of Management - Northwestern University: Chicago) - 2007. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  6. Published

    Learning to build a supply network: an exploration of dynamic business models

    Mason, K. & Leek, S., 2007, Lancaster University: The Department of Marketing, (Marketing Working Paper Series).

    Research output: Working paper

  7. Published

    Reframing business relationships: the impact of M&As

    Mason, K., 2007, IMP Journal Series (Trondheim, Norway) - 2007. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  8. Published

    The co-evaluations of business models: learning to dance offshore

    Mason, K., Oshri, I. & Leek, S., 2007, EGOS (Vienna University of Economics and Business Administration, Vienna) - 2007. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  9. 2006
  10. Unpublished

    An exploratory investigation into the multiple levels of corporate identity within alternative business models.

    Mason, K., Simões, C. & Leek, S., 2006, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN › Other › peer-review

  11. Unpublished

    An investigation of the utilization of communication methods in a business to business relationships.

    Leek, S. & Mason, K., 2006, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN › Other › peer-review

  12. Published

    Market orientation and quasi-integration: adding value through relationships

    Mason, K., Doyle, P. & Wong, V., 2006, In: Industrial Marketing Management. 35, 2, p. 140-155 16 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  13. Published

    Market orientation emphases: an exploration of macro, meso and micro drivers

    Mason, K. & Harris, L. C., 2006, In: Marketing Intelligence and Planning. 24, 6, p. 552 552 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  14. 2005
  15. Published

    Practitioner problems with gauging market orientation: an exploratory investigation.

    Mason, K. & Harris, L. C., 08/2005, In: Long Range Planning. 38, 4, p. 373-391 19 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  16. Published

    An exploratory investigation into the association between supply network relationships and corporate identity

    Mason, K. & Simöes, C., 2005, EMAC (Milan, Italy) - 2005. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  17. Published

    Pitfalls in evaluating market orientation: an exploration of executives' interpretations

    Mason, K. & Harris, L. C., 2005, In: Long Range Planning. 38, 4, p. 373-391 19 p.

    Research output: Contribution to Journal/Magazine › Journal article

  18. Unpublished

    The absorptive capacity in buyer-supplier networks : a case analysis in an emerging market supply network.

    Mason, K. & Oshri, I., 2005, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN › Other › peer-review

  19. Published

    The association between supply networks, market orientation and business performance: a critical analysis of four different models

    Mason, K. & Harris, L. C., 2005, EMAC (Milan, Italy) - 2005. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  20. 2004
  21. Published

    Knowledge exploitation in product programs: a comparison between the mass production and made to order paradigm

    Oshri, I., Kotlarsky, J. & Mason, K., 2004, 20th EGOS Colloquium - The Organization as a set of Dynamic Relationships (Ljubljana, Slovenia). N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  22. Published

    The co-evolution of firms and their suppliers: a knowledge based perspective

    Oshri, I. & Mason, K., 2004, 20th EGOS Colloquium - The Organization as a set of Dynamic Relationships (Ljubljana, Slovenia). N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  23. 2000
  24. Published

    Exploring supply chain configuration to leverage market orientation: a taxonomy of vertical de-integration

    Mason, K., Doyle, P. & Wong, V., 2000, 29th EMAC Conference: Marketing in the New Millenium (Erasmus University: Rotterdam). CD-ROM ed. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  25. Published

    Market orientation and vertical de-integration: adding value through relationships

    Mason, K. & Doyle, P., 2000, Annual Conference of the Academy of Marketing - 2000. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  26. 1999
  27. Published

    Market orientation amd the organisational form-business performance relationship

    Mason, K., Doyle, P. & Wong, V., 1999, 28th EMAC Conference: Marketing and Competition in the Information Age (Humbolt University, Berlin) - 1999. CD-ROM ed. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  28. Published

    The effect of new organisational forms on market orientation: maximising customer value services

    Mason, K., 1999, Complexity and Management: A Collection of Essays - Proceedings of the Summer School on Managerial Complexity, Granada, Spain, 11-25 July 1998. N/A: unknown, p. 74-96 23 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  29. 1998
  30. Published

    Market orientation and vertical de-integration - the implications of network partnerships

    Mason, K. & Doyle, J., 1998, Academy of Marketing Annual Conference (Sheffield University) - 1998. N/A: unknown, p. 632-633 2 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Previous 1 2 Next

Back to top