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Research

Professor Katy Mason

Professor of Markets and Management Practice

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  1. 2012
  2. Published

    Communication practices in a business relationship: Creating, relating and adapting communication artifacts through time

    Mason, K. & Leek, S., 02/2012, In: Industrial Marketing Management. 41, 2, p. 319-332 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Published

    Innovating markets by putting business models to work

    Mason, K. & Palo, T., 01/2012.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  4. Published

    Flexible business models

    Mason, K. & Mouzas, S., 2012, In: European Journal of Marketing. 46, 10, p. 1340-1367 28 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Published

    Informing a new business-to-business relationship: corporate identity and the emergence of a relationship identity

    Simoes, C. & Mason, K., 2012, In: European Journal of Marketing. 46, 5, p. 684-711 27 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    Shared learning in supply networks: evidence from an emerging market supply network

    Mason, K., Oshri, I. & Leek, S., 2012, In: European Journal of Marketing. 46, 11-12, p. 1743-1762 20 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. 2011
  8. Published

    The sites and practices of business models

    Mason, K. & Spring, M., 08/2011, In: Industrial Marketing Management. 40, 6, p. 1032-1041 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. Published

    Video and Videography in Marketing: Research, Practice & Impact

    Mason, K. & Piacentini, M., 5/07/2011. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  10. Published

    The Management Practices & Materials of Market Makers

    Mason, K. & Simoes, C., 4/07/2011. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  11. Published

    Approaches for Studying Management Practices: Professional Development Workshop

    Mason, K., Beech, N. & Denyer, D., 2011. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Other › peer-review

  12. Published

    Approaches to Studying Management Practices

    Mason, K., Beech, N. & Denyer, D., 2011. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

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