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Professor Katy Mason

Professor of Markets and Management Practice

  1. Published

    The role of proximity in business model design: making business models work for those at the bottom of the pyramid

    Mason, K. J. & Chakrabarti, R., 02/2017, In: Industrial Marketing Management. 61, p. 67-80 14 p.

    Research output: Contribution to journalJournal articlepeer-review

  2. Published

    The sites and practices of business models

    Mason, K. & Spring, M., 08/2011, In: Industrial Marketing Management. 40, 6, p. 1032-1041 10 p.

    Research output: Contribution to journalJournal articlepeer-review

  3. Published

    The Use of Video in Situated Dialogic Research

    Mason, K., 2011. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  4. Published

    The utilisation of network pictures to examine a company's employees' perceptions of a supplier relationship

    Leek, S. & Mason, K., 04/2010, In: Industrial Marketing Management. 39, 3, p. 400-412 13 p.

    Research output: Contribution to journalJournal articlepeer-review

  5. Published

    The Wall Paper

    Easton, G., Fry, J. & Mason, K., 2010. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  6. Published

    Using business models to shape business success

    Mason, K. & Spring, M., 2011, 24 p. London : Advanced Institute of Management Research.

    Research output: Other contribution

  7. Published

    Using corporate identity artifacts to shape the practices of new strategic business relationships

    Mason, K. & Simoes, C., 1/08/2015, Academy of Management Conference 2015. Vancouver: Academy of Management

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

  8. Published

    Video and Videography in Marketing: Research, Practice & Impact

    Mason, K. & Piacentini, M., 5/07/2011. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  9. Published

    Videoing and ways of seeing management practices

    Mason, K., 4/09/2015, British Academy of Management Conference Proceedings 2015. Portsmouth, UK: British Academy of Management

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

  10. Published

    Web-based social movements contesting marketing strategy: the mobilisation of multiple actors and rhetorical strategies

    Palmer, M., Simmons, G. & Mason, K., 2014, In: Journal of Marketing Management. 30, 3-4, p. 383-408 26 p.

    Research output: Contribution to journalJournal articlepeer-review

  11. Published

    What are bottom of the pyramid markets and why do they matter?

    Mason, K., Chakrabarti, R. & Singh, R., 09/2013, In: Marketing Theory. 13, 3, p. 401-404 4 p.

    Research output: Contribution to journalJournal articlepeer-review

  12. Published

    Who can start a stock exchange? Silent legitimacy, mundane materiality and the genesis of markets

    Roscoe, P. & Mason, K., 29/07/2020.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

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