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Research

Professor Katy Mason

Professor of Markets and Management Practice

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  1. Published

    The Use of Video in Situated Dialogic Research

    Mason, K., 2011. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  2. Published

    The sites and practices of business models

    Mason, K. & Spring, M., 08/2011, In: Industrial Marketing Management. 40, 6, p. 1032-1041 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Published

    The role of proximity in business model design: making business models work for those at the bottom of the pyramid

    Mason, K. J. & Chakrabarti, R., 02/2017, In: Industrial Marketing Management. 61, p. 67-80 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. Published

    The pressing plastic problem: The Plastic Packaging in People's Lives team explore one of the biggest issues facing the planet

    Piacentini, M., Stowell, A., King, S., Hardy, J., Saltalippi, M., Hadley, C., Cronin, J., Skandalis, A., Verma, S., Hendry, L., Schofield, I., Shepherd, K., Bebbington, J., Hill, C., Walker, T., Tarim, E., Mason, K., Wagg, S., Suttill, B. & Singhal, S., 31/03/2022, Lancaster : Lancaster University.

    Research output: Other contribution

  5. Published

    The Open Innovation Team: An Independent Evaluation of a Cabinet Office Initiative

    Ford, C. J. & Mason, K., 1/12/2018, 46 p.

    Research output: Book/Report/Proceedings › Commissioned report

  6. Published

    The Management Practices & Materials of Market Makers

    Mason, K. & Simoes, C., 4/07/2011. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  7. E-pub ahead of print

    The Institutional Work of a Social Enterprise Operating in a Subsistence Marketplace: Using the Business Model as a Market-Shaping Tool

    Faruque Aly, H., Mason, K. & Onyas, W., 31/10/2020, (E-pub ahead of print) In: Journal of Consumer Affairs. 55, 1, p. 31-58 28 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. Published

    The Importance of Social Engagement in Putting 5G Connectivity Infrastructures in Place

    Mason, K. & Wagg, S., 22/03/2022, 10 p. North Yorkshire County Council.

    Research output: Other contribution

  9. Published

    The effect of new organisational forms on market orientation: maximising customer value services

    Mason, K., 1999, Complexity and Management: A Collection of Essays - Proceedings of the Summer School on Managerial Complexity, Granada, Spain, 11-25 July 1998. N/A: unknown, p. 74-96 23 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  10. Published

    The Dynamics of Outsourcing and Offshoring Business Models: Insights from Engineering Support Services

    Mason, K. & Spring, M., 2008, Lancaster University: The Department of Marketing, (Marketing Working Paper Series).

    Research output: Working paper

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