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Professor Katy Mason

Professor of Markets and Management Practice

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  1. Published

    Market orientation and vertical de-integration: adding value through relationships

    Mason, K. & Doyle, P., 2000, Annual Conference of the Academy of Marketing - 2000. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  2. Published

    Market orientation and vertical de-integration - the implications of network partnerships

    Mason, K. & Doyle, J., 1998, Academy of Marketing Annual Conference (Sheffield University) - 1998. N/A: unknown, p. 632-633 2 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  3. Published

    Market orientation and quasi-integration: adding value through relationships

    Mason, K., Doyle, P. & Wong, V., 2006, In: Industrial Marketing Management. 35, 2, p. 140-155 16 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. Published

    Market making at the bottom-of-the-pyramid

    Chakrabarti, R. & Mason, K. J., 2013.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  5. Published

    Market futures/future markets: Research directions in the study of markets

    Kjellberg, H., Storbacka, K., Akaka, M., Chandler, J., Finch, J., Lindeman, S., Löbler, H., Mason, K., McColl-Kennedy, J. & Nenonen, S., 1/06/2012, In: Marketing Theory. 12, 2, p. 219-223 5 p.

    Research output: Contribution to Journal/Magazine › Review article › peer-review

  6. Published

    Market empowerment - for six days only: an exploration of the empowerment of market actors to constitute, perform and dismantle

    Chakrabarti, R. & Mason, K., 5/06/2014. 34 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  7. Published

    Market orientation amd the organisational form-business performance relationship

    Mason, K., Doyle, P. & Wong, V., 1999, 28th EMAC Conference: Marketing and Competition in the Information Age (Humbolt University, Berlin) - 1999. CD-ROM ed. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  8. Published

    MANY Project Toolkit for Community Engagement in Complex Projects: Lessons from a 5G Digital Infrastructure Project

    Mason, K., Wagg, S. & Perez Ojeda, D., 22/03/2022, 39 p. Yorkshire : North Yorkshire County Council.

    Research output: Other contribution

  9. E-pub ahead of print

    Managing to make markets: Marketization and the conceptualization work of strategic nets in the life science sector

    Mason, K., Friesl, M. & Ford, C. J., 19/07/2017, (E-pub ahead of print) In: Industrial Marketing Management. 67, p. 52-69 18 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  10. Published

    Managing to make market agencements: the temporally bound elements of stigma in favelas

    Fernandes, J., Mason, K. J. & Chakrabarti, R., 02/2019, In: Journal of Business Research. 95, p. 128-142 15 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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