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Research

Professor Katy Mason

Professor of Markets and Management Practice

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  1. Journal article
  2. Published

    Shared learning in supply networks: evidence from an emerging market supply network

    Mason, K., Oshri, I. & Leek, S., 2012, In: European Journal of Marketing. 46, 11-12, p. 1743-1762 20 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Published

    The sites and practices of business models

    Mason, K. & Spring, M., 08/2011, In: Industrial Marketing Management. 40, 6, p. 1032-1041 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. Published

    The utilisation of network pictures to examine a company's employees' perceptions of a supplier relationship

    Leek, S. & Mason, K., 04/2010, In: Industrial Marketing Management. 39, 3, p. 400-412 13 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Published

    Network pictures : building an holistic representation of a dyadic relationships.

    Leek, S. & Mason, K., 08/2009, In: Industrial Marketing Management. 38, 6, p. 599-607 9 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    Network pictures: building an holistic representation of a dyadic business-to-business relationship

    Leek, S. & Mason, K., 2009, In: Industrial Marketing Management. 38, 6, p. 599-607 9 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. Published

    Learning to build a supply network: an exploration of dynamic business models

    Mason, K. & Leek, S., 06/2008, In: Journal of Management Studies. 45, 4, p. 774-799 26 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. Published

    Market orientation and quasi-integration: adding value through relationships

    Mason, K., Doyle, P. & Wong, V., 2006, In: Industrial Marketing Management. 35, 2, p. 140-155 16 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. Published

    Market orientation emphases: an exploration of macro, meso and micro drivers

    Mason, K. & Harris, L. C., 2006, In: Marketing Intelligence and Planning. 24, 6, p. 552 552 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  10. Published

    Practitioner problems with gauging market orientation: an exploratory investigation.

    Mason, K. & Harris, L. C., 08/2005, In: Long Range Planning. 38, 4, p. 373-391 19 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  11. Published

    Pitfalls in evaluating market orientation: an exploration of executives' interpretations

    Mason, K. & Harris, L. C., 2005, In: Long Range Planning. 38, 4, p. 373-391 19 p.

    Research output: Contribution to Journal/Magazine › Journal article

  12. Editorial
  13. Published

    Management Education in Turbulent Times

    Anderson, L., Paul, H., Mason, K. J. & Rivers, C., 1/08/2018, In: International Journal of Management Education. 42, 4, p. 423-440 18 p.

    Research output: Contribution to Journal/Magazine › Editorial › peer-review

  14. Published

    Markets and marketing at the bottom of the pyramid

    Mason, K. J., Chakrabarti, R. & Singh, R., 09/2017, In: Marketing Theory. 17, 3, p. 261-270 10 p.

    Research output: Contribution to Journal/Magazine › Editorial › peer-review

  15. Published

    Impact and management research: exploring relationships between temporality, dialogue, reflexivity and praxis

    MacIntosh, R., Beech, N., Bartunek, J., Mason, K. J., Cooke, W. M. & Denyer, D., 01/2017, In: British Journal of Management. 28, 1, p. 3-13 11 p.

    Research output: Contribution to Journal/Magazine › Editorial › peer-review

  16. Published

    Exploring the performativity of marketing: theories, practices and devices

    Mason, K., Kjellberg, H. & Hagberg, J., 2015, In: Journal of Marketing Management. 31, 1-2, p. 1-15 15 p.

    Research output: Contribution to Journal/Magazine › Editorial › peer-review

  17. Working paper
  18. Published

    SHARED LEARNING IN SUPPLY NETWORKS: EVIDENCE FROM AN EMERGING MARKET SUPPLY NETWORK

    Mason, K., Oshri, I. & Leek, S., 2008, Lancaster University: The Department of Marketing, (Marketing Working Paper Series).

    Research output: Working paper

  19. Published

    The Dynamics of Outsourcing and Offshoring Business Models: Insights from Engineering Support Services

    Mason, K. & Spring, M., 2008, Lancaster University: The Department of Marketing, (Marketing Working Paper Series).

    Research output: Working paper

  20. Published

    Learning to build a supply network: an exploration of dynamic business models

    Mason, K. & Leek, S., 2007, Lancaster University: The Department of Marketing, (Marketing Working Paper Series).

    Research output: Working paper

  21. Book
  22. Published

    Delivering Impact in Management Research: When Does it Really Happen?

    MacIntosh, R., Mason, K., Beech, N. & Bartunek, J., 26/05/2021, London: Routledge. 124 p.

    Research output: Book/Report/Proceedings › Book

  23. Commissioned report
  24. Published

    Digital Poverty Transformation: Accessing Digital Services in Rural Northwest Communities

    Mason, K., Wagg, S., Ge, B., Harrison, B., Wilkes, M., Hayes, N. & Perez Ojeda, D., 1/04/2022, 131 p.

    Research output: Book/Report/Proceedings › Commissioned report

  25. Published

    The Open Innovation Team: An Independent Evaluation of a Cabinet Office Initiative

    Ford, C. J. & Mason, K., 1/12/2018, 46 p.

    Research output: Book/Report/Proceedings › Commissioned report

  26. Published

    Teaching and Learning in the Disciplines: an HEA-funded project

    Mason, K. J., 1/10/2015, The Higher Education Academy. 10 p.

    Research output: Book/Report/Proceedings › Commissioned report

  27. Review article
  28. Published

    Market futures/future markets: Research directions in the study of markets

    Kjellberg, H., Storbacka, K., Akaka, M., Chandler, J., Finch, J., Lindeman, S., Löbler, H., Mason, K., McColl-Kennedy, J. & Nenonen, S., 1/06/2012, In: Marketing Theory. 12, 2, p. 219-223 5 p.

    Research output: Contribution to Journal/Magazine › Review article › peer-review

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